4. Make your point again and again.
Mistake: You digress.
Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make.
Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. They can (and will) bounce from your article if they lose patience.
Solution: Repeatedly assert your argument.
To prevent your writing from losing its audience, restate your point in every section of the article. The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end.
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