Jafar360

5. Start with a very specific working title.

Mistake: Your topics are too broad.

When people start blogging, they generally want to write on really big topics like:

• "How to Do Social Media Marketing"
• "Business Best Practices"
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• "How to Make Money on the Internet"

Topics like these are far too broad. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers.

So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific.